CHELSEA F.C. SPONSOR CAMPAIGN SHOOT

DELTA AIR LINES

Delta Air Lines are currently the official airline partners of Chelsea Football Club. As part of the partnership agreement Delta had an opportunity to leverage the access to the high profile international players at CFC. Delta looked to create a series of assets to utilise in their EMEA above  the line campaign.

As there was minimal time allowed with the players and an aircraft could not be grounded for the shoot, a photographic studio near to the team’s training facility was hired and a set constructed that had the same proportions and dimensions as a Boeing 767. Each player only needed to be present for two hours and in that time six different still images were produced with players on board, one of all players on aircraft steps ‘disembarking a Delta aircraft in Atlanta’ and portraits of each player. The aircraft was then added in post-production using CGi and retouching.