JOURNEY MAGAZINE

HAWKER BEECHCRAFT

As part of a conscious brand strategy to make their brand more lifestyle biased, private aircraft manufacturer Hawker Beechcraft wanted to produce a custom publishing title that would appeal to their discerning owner database.

The magazine is issued in both print and digital formats, with the latter including 'behind the scenes video content'', filmed interviews and interactive editorial.

The Launch Issue of Journey magazine was shortlisted in the APA Awards for ‘Best Leisure Magazine’ and ‘Best Use Of Digital Media’ and won the ‘Best Single Communication’ and ‘Best Writer’ categories in the Luxuria Awards.