WEEKLY NEWS JOURNAL

THE WORLD WEEKLY

The World Weekly is a new title that aims to be the first premium-quality complimentary weekly news magazine with a target audience of key decision makers within the top corporations, hotels and airlines. Readers are offered a free subscription service which delivers the publication weekly to their place of work. The brief was to create an all-new brand that would resonate in an already saturated market. The editorial team involved in the start-up comprised acclaimed writers from The Economist, The Luxury Channel, Time magazine and Stern – an award-winning team that know how to produce a quality magazine. The printed edition, available for free in London, is accompanied by a digital web version. The brand colour palette was the most radical departure – introducing yellow when all news weekly magazines use red; and a vertical masthead was introduced when all others use horizontal.